Canva Create
Brand New Era
Brand New Era
Canva Create returns with a Brand New Era for teams — and a brand new look. More than 1.5 million people registered to attend in-person and virtually from all across the world, Canva Create: Brand New Era revealed the exciting ways we’re evolving our products to empower brands in this new era.
To bring this vision to life, we designed a distinct and elevated brand identity that communicated our key message through photography, motion graphics, experiential activations, and environmental design.
To bring this vision to life, we designed a distinct and elevated brand identity that communicated our key message through photography, motion graphics, experiential activations, and environmental design.
Brand Idea
Using a timeline device, we wanted to visualize the evolution of the design process. Exploding out of this exciting point of time. Each set of images creates a different 'brand world' showing the layers of building a brand. The design system uses a sense of forward momentum and the colour palette hints at the dawn of a new era.
We created templates and toolkits to empower our whole team to use the Brand New Era identity.
The grid of colourful shapes
Our People
We featured Canvanauts (Canva people) across all our photography.
We featured Canvanauts (Canva people) across all our photography.
Swag Personalisation Station
No Canva event is complete without swag. Guests had the opportunity to bring their own version of the Brand New Era branding to life on T-shirts, totes, and other print products.
No Canva event is complete without swag. Guests had the opportunity to bring their own version of the Brand New Era branding to life on T-shirts, totes, and other print products.
#CanvaLove
From IRL to URL, every aspect of Canva Create was made to be shared. Whether attending in-person or virtually, the immersive experience created by the environmental design inspired attendees to post their time in this Brand New Era.
From IRL to URL, every aspect of Canva Create was made to be shared. Whether attending in-person or virtually, the immersive experience created by the environmental design inspired attendees to post their time in this Brand New Era.
