Optus
Free the ‘Yes’
Free the ‘Yes’
Optus is on a mission to forge a new kind of category where telco meets broadcaster. Re was engaged to transform the brand to signal a significant transformation. The new brand needed to be more tonally diverse, more entertainment focused and less playful.
I worked on Optus for almost 3 years from brand identity, Optus on George Street flagship store digital screens, campaigns, catalogues, hype reels, product launches, channel launches, brand activations and everything in between. Over that time I worked up to Associate Design Director while building a strong design team and relationship with Optus.
I worked on Optus for almost 3 years from brand identity, Optus on George Street flagship store digital screens, campaigns, catalogues, hype reels, product launches, channel launches, brand activations and everything in between. Over that time I worked up to Associate Design Director while building a strong design team and relationship with Optus.
Before
After
The new ‘Yes’ mark designed in collaboration with Dave Foster
Designed at Re
Creative Director: Chris Maclean
Design Directors: Peter Craggs, Nerida Murphy
Designers: Michael Webster, Mike Kirkpatrick, Alex Creamer, Mariko Elliott
Writers: Shannon Bell
Thanks to: M&C Saatchi Sydney, Buck Sydney, Emotive, Resolution, The Works, Universal Music, With Collective, Jacky Winter Group
Artists: Bafcat, Dan Leydon, Dave Foster, Gemma O'Brien, Numskull, We Buy Your Kids
Creative Director: Chris Maclean
Design Directors: Peter Craggs, Nerida Murphy
Designers: Michael Webster, Mike Kirkpatrick, Alex Creamer, Mariko Elliott
Writers: Shannon Bell
Thanks to: M&C Saatchi Sydney, Buck Sydney, Emotive, Resolution, The Works, Universal Music, With Collective, Jacky Winter Group
Artists: Bafcat, Dan Leydon, Dave Foster, Gemma O'Brien, Numskull, We Buy Your Kids