Sydney Opera House
Shaped by Sails
Shaped by Sails
The building that needs no introduction. You probably wouldn’t expect the Sydney Opera House to have any problems attracting an audience. Yet when we started working with them back in 2014, we realised they were facing exactly that. So with a challenge to change perceptions and a vision of a sculptural form language, we set out to create a brand that could live up to the building.
I played one small part on a very big team, but it’s still a career highlight.
I played one small part on a very big team, but it’s still a career highlight.
Designed at Interbrand
Executive Creative Director: Chris Maclean
Creative Director: Oliver Maltby
Design Directors: Tom Carey, Dan Ingham
Writers: Lex Courtes, Jarred Bedford
Motion Design: Collider, Mike Tosetto
Executive Creative Director: Chris Maclean
Creative Director: Oliver Maltby
Design Directors: Tom Carey, Dan Ingham
Writers: Lex Courtes, Jarred Bedford
Motion Design: Collider, Mike Tosetto