Spectrum Bag
Telstra
Telstra
In 2014 Telstra launched their flagship store of the future in George Street, Sydney and as part of the store experience they asked us to create an iconic carrier bag. Our goal was to bring ‘Spectrum’ (Telstra’s visual language of colour and angularity) to life in three dimensions.
We partnered with internationally renowned artist and paper engineer, Benja Harney, to bring Spectrum to life in 3D. Working with Benja, over 50 prototypes were developed to find a unique and ownable form that would bring some theatre to the store experience whilst ticking the practical consideration boxes too. Finally one bag presented itself as the clear winner.
Designed at Interbrand
Executive Creative Director - Chris Maclean
Design Directors - Flicka Williams
Contributor - Benja Harney
Designer - Michael Webster
(I was lucky enough to be involved during the concept phase of this project.)
We partnered with internationally renowned artist and paper engineer, Benja Harney, to bring Spectrum to life in 3D. Working with Benja, over 50 prototypes were developed to find a unique and ownable form that would bring some theatre to the store experience whilst ticking the practical consideration boxes too. Finally one bag presented itself as the clear winner.
Designed at Interbrand
Executive Creative Director - Chris Maclean
Design Directors - Flicka Williams
Contributor - Benja Harney
Designer - Michael Webster
(I was lucky enough to be involved during the concept phase of this project.)
